Monthly Audience Estimates
Formula:
15 hours per day x 1 spot per 20 minute loop= 45 spots per day
x 30 days = 1,350 spots per month x 25 Laundromats
✔1 month flight = 33,750 spots
✔Monthly customer traffic = 50,000 customers (2,000 per month x 25 Laundromats)
✔60% estimated viewers = 30,000 Monthly Uniques
✔60 Minute Dwell Time : 3 commercial exposures per hour
✔Estimated Monthly Impressions: 150,000 per Month
Charter Rate Packages
*Based on :15 Spots
*Best Value* 6 month schedule at $5,000
☑202,500 Spots = 2.5 cents / spot
☑180,000 Unique views
☑ 900,000 Impressions
☑202,500 Spots = 2.5 cents / spot
☑180,000 Unique views
☑ 900,000 Impressions
3 month schedule at $3,000
☑101,250 Spots = 3 cents / spot
☑90,000 Unique views
☑450,000 Impressions
☑101,250 Spots = 3 cents / spot
☑90,000 Unique views
☑450,000 Impressions
1 month schedule at $1,500
☑33,750 Spots = 5 cents / spot
☑30,000 Unique views
☑150,000 Impressions
☑33,750 Spots = 5 cents / spot
☑30,000 Unique views
☑150,000 Impressions
Demographic Profile
Gender: 72% Female / 28% Male
Credit card: 67% usage at laundromat
NY Median HH Income:$59,799
Age: 70% Adults 18 – 54
HH size: 2.3 mean / 2.0 median
Source: Metropolitan Statistical Areas; Coin Laundry Assoc. 2015